EmailStaff.Com is a service division of Interactive Presentations Pty Ltd.

Scott Balson, the owner of Interactive Presentations Pty Ltd, pioneered computer based marketing in Australia and has an unmatched record of innovation in this evolving market. A detailed background of his experience can be viewed at this link. 

Balson was the project co-ordinator of Ipswich's innovative Global Info-Links project which was widely recognised at its launch in 1995 as the way of the future. Since this time many city council's have established community services - using the concept developed by Scott Balson as their model.

By 1998 Balson was using email lists and getting tremendous results as recognised in this ABC Background Briefing Report.

Since then Balson has continued to refine his expertise in proactive marketing strategies for his many web building clients. With the dramatic growth of the Internet as a business marketing tool Interactive Presentations Pty Ltd have established a specialist arm to assist its clients and other businesses on the Internet to maximise their investment in this evolving market.  

The need:

The development of this specialist division was prompted by what Balson calls "Billboards in the Nullabor desert". These are all too often expensive and beautiful looking web sites which have absolutely no marketing strategy behind them or presence on the search engines. A classic case in point can be seen at this link.

What makes it a classic example?

1. It has been set up under frames - which hooks different pages together to create a composite page. The code, as you can see in the image below does not reveal any of the links meaning that the search engine, when scouring this site, finds no supplementary pages. In other words none of the key words on the links are ever stored on search engines like Google.
2. A flash introduction like this takes ages for a potential client on a modem to download - most will not wait around.
3. Search engines like Google do not like CGI Script or Flash code when they search the source code for key words - their "worms" or roving "text capturers" which compile your identity on the search engine simply opt out.
4. Most critical, there are no search words on this web page - the hidden code tells it all!

We have cut and pasted the code from this web site (you can view it by going to >"View" at the top of your browser, then "View Source" to prompt the code to appear in a pop-up box - as seen below:

The answer - by careful design and use of comprehensive reports we can lift your profile on Google and Yahoo - some examples displayed at this link.