Wouldn't you just know it! The spam laws do not apply to politicians or to fax or junk mail - just to email! While I, like all of you, despair at the amount of unwanted junk mail I get a quick cursory glance over these irritating items beats being stuck in the traffic on the way to work each morning.
The reason I do check through them is because there is the one in a hundred which offers some quite valuable information or advice. Now the government is trying to close that door - while keeping its own political masters above the law.
So just what do the spam laws mean to you?
Firstly you, as an Australian business, cannot just send out emails to a list that you purchase on the Internet anymore because you will be breaking the law. You need to qualify who you are sending your emails to before embarking on an on-line promotion using email.
The key criteria are quite confusing so let me explain:
Obviously EmailStaff.Com are best placed to ensure that these criteria are met.
The fines for contravening the new SPAM Laws are harsh but do nothing to stop the professional spammers who will simply move their operations or emailing off-shore. With the Internet being nothing more than a wide area network of millions of computers around the globe the professional spammers can, in just a few minutes, establish an off-shore email from which spam is sent making this new law a farce which will only catch the unknowing and do nothing to halt the flow of emails which make up 99% of spam that you receive.