The pioneer of computer based marketing in Australia, Scott Balson, has always maintained a highly conservative approach to computer based marketing believing, from experience, in the "keep it simple stupid" (kiss) strategy.
However, with the growing competition for position on the search engines the Internet marketer cannot simply rely on his or her knowledge of the web to achieve the best result.
Today emailstaff.com use a large number of proprietary software tools developed by companies around the world to assess their client's web sites and how to raise their profiles. While the answers might seen apparent for on-line marketing experts these tools are a great aid in looking at important areas that can be so easily overlooked. These include key words in the title of the page, links, headers and file names.